Buy Future Hype
Book Description
Conventional wisdom says that technology change is
exponential, giving us an ever-growing number
of exciting new products. According to this view, we
live in an unprecedented golden age of
technological expansion. Not so, according to Future
Hype.
Author Bob Seidensticker, who has an intimate understanding of technology on professional, theoretical, and academic levels, asserts that today's achievements are not unprecedented. He explodes nine major myths of technology, including "Change is exponential," "Products are adopted faster," and "The Internet changes everything," and argues that we can't control technology change unless we know how it works. Examining the history of tech hype, Seidensticker uncovers the inaccuracies and misinterpretations that characterize the popular view of technology, explaining how and why this view has been created, and showing how technology change actually works. He concludes with "hype vaccine," specific strategies to become a shrewder technology adopter.
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Read Future Blog
Explore the intersection of technology and society. See the historic precedents for today's technology. Learn more about what makes technology both delight us and frustrate us.
Speaking of the Future
Bob Seidensticker shows people how we've been deceived about technology change by giving presentations that show how technology change really works.